Exceeding 100 pages or more, these large, time-bound projects require an eye for detail, insight, and business acumen, to shepherd all the content in a form that fits your values and voice.

Startups seeking funding often need to create a sizzling-hot business plan to impress investors. Exploring what makes a business tick and telling a good story.

Customer success stories are hard to go past when it comes to complicated buying decisions

Explore new opportunities, identify what people really think of you, including your staff, or road-test proposals.

In addition to annual report, organisations frequently prepare an annual corporate social responsibility report for stakeholders covering an organisation’s impact on the environment and society.

Training has moved online, creating a terrific opportunity for companies to create interactive, online courses for their products or services. An experienced writer with a background in instructional design, online writing, and teaching, can deliver the learning experience you need.

Professional grant proposals use clear, specific language to focus the reader’s attention and to persuade the reader to fund a proposal. Writing a successful grant proposal is no small task, and understanding what funders want to read is key to having an impact.

Do you hate sales fluff? Informational material simply describes an issue, trend, platform, or service. Clarity and brevity are key.

Somewhat similar to grant writing, RFPs are a company’s bid to receive an open government contract. Complex RFPs for major contracts can often run hundreds of pages or more, each one of which needs strong writing to put your company in the running.

Balancing key messages and substantive detail takes foregrounding key messages, mapping content to a logical structure, and writing with clarity and precision. Plain English writing does not mean deleting complex information to make the document easier to understand. It means analysing and deciding what information readers need to make informed decisions, before words, sentences, or paragraphs are considered.

A plain English document uses words economically and at a level the audience can understand. Its sentence structure is tight. Its tone is welcoming and direct. Its design is visually appealing. A plain English document is easy to read and looks like it’s meant to be read.

Using plain English assures the orderly and clear presentation of complex information so that readers have the best possible chance of understanding it and allowing them to make informed decisions.

Prominent people, from politicians to CEOs to senior university staff, understand the art of persuasion. It does not matter if it is delivered in person or online, your words need to do some heavy lifting. A well-researched speech can attract multiple million-dollar deals, win votes, or garner support for proposals.

Maybe you do not have time to write important memos, leadership guidance, or motivational messages. Understanding the importance of voice as much as content will help lead at a distance in a hybrid, asynchronous environment.

Many busy leaders and executives don’t have time to create videos, PowerPoints, SlideShares, and such. Especially when it comes to combining visual material and writing short, punchy copy, for desired effect.

Increasingly, thought leaders and companies are promoting through a recurring podcast — and somebody has to write the scripts. That would be me. (And, yes, you do need a script.)

When a CEO or business leader wants a thought leadership article with his byline in the local business news, they rarely have time to write it themselves. A pro writer with PR experience can write the piece and pitch publications for placement.

Writing essays, books, and online material demonstrates your expertise. It’s also time-consuming and difficult.

E-books can be a valuable tool for marketing your expertise, but only if the words hit home.

The 2,000-word blog post has arrived. If your intention is to build credibility and thought leadership, you will need to produce material that demonstrates your expertise.

While many companies and organisations dream of getting into national mainstream media, trade magazines often offer more opportunities and better results — albeit with less glamour.

People tune out ads. Brand journalism uses your own media to publish stories about you and engage readers. It stands between traditional journalism and Content Marketing. The aim is to inform people objectively and convince them to engage with you. Ultimately, you create an informative channel to build value by concentrating more on the effect and impact that articles and stories provoke.

Used by not-for-profit organizations, NGOs, and governments to gauge public opinion on new policies, a white paper deeply explores a specific topic, problem, or solution.

Today, white papers are also frequently used by private companies as a marketing strategy for brand awareness and lead generation. White papers typically have less about sales and more about factual data describing the beneficial attributes of a product or service. Distributed via an internet landing page that may be promoted through a blog post, podcast, paid marketing, or organic search engine traffic, you can also use a white paper to announce new products or services to the general public, and ultimately to generate sales leads.

YouTube is now one of the top search engines online. From scripting customer videos, writing how-tos, creating content for product introduction videos, and more, smart companies are posting informational videos to draw customers in.

People love video content. Incorporating video into your sales process can help you build credibility and trust with your prospects. Video sales letters can cut through the endless noise surrounding buyers and create a relatable and more real experience which helps carry the sales process forward.

Strong web writing is a key component of successful digital marketing and effective search engine optimisation (SEO). Writing for the web encompasses a wide variety of different content. Crafting the right content calls for its own set of best practices and style guidelines because readers interact with web content differently than traditional text. Only one in five people read web content word for word. Most scan, skip and only read key items of interest.

According to the Nielsen Norman Group, users read email newsletters even more abruptly, and reading them on mobile devices presents a host of challenges.

Whether these are virtual or go out in the mail, newsletters continue to be a proven format for driving engagement and disseminating information. This is one of the most reliable, ongoing methods of maintaining a conversation with not only customers but also staff.

A welcome email series is a sequence of emails you automatically send people after they sign up for your email list.

The moment after an opt-in is when your new subscriber is most excited. That makes a welcome email series your best chance to introduce yourself, show people how you can help—and possibly make a sale.

It is not all about online. For trade shows, in-person marketing, or showroom displays, brochures remain the go-to item. While ‘look and feel’ is important a compelling message is vital.

Custom publications look and feel like consumer magazines but are created by a business to promote their agenda. This means they require a high standard of writing and fact-checking.

This broad term may refer to anything from a company’s home page, to a short product sales page, or an opt-in page for a free lead magnet. These vital pages help drive sales or capture leads.

Native advertising, also called sponsored content, or partner content, is a type of paid advertising. To work it must match, or at least blend in, with the form and function of the platform in which it appears. In many cases, it functions like an advertorial and appears as a video, article or editorial.

Many publications sell multi-page advertorial sections to sponsors ranging from travel bureaus to hospitals to home security. They require an understanding of business needs and reader needs and the ability to meet both.

User experience (UX) copy helps users navigate apps, websites, and other digital products. UX copy finds the words for menus, definitions, buttons, labels, chatbots, and error messages, or the instructions to guide first-time users through a product—the small pieces of writing which is collectively called ‘microcopy’. Effective UX microcopy is intuitive to users, in keeping with the product’s brand voice, and easily understood by almost anybody, including people of different abilities, ages, gender identities, and backgrounds. It is also often an afterthought in development and a lot harder to do than you would think.